W Tigers Melania zajmuje stanowisko Marketing Leadera, nadzoruje komunikację agencji we wszystkich kanałach. Według Testu Gallupa TOP3 jej mocnych stron to: Strateg, Indywidualizacja i Analityk.
Na co dzień Melania odpowiada za realizację celów komunikacyjnych agencji i ich przełożenie na cele biznesowe. Wspiera kluczowe projekty agencji. Specjalizuje się w strategii oraz kampaniach kreatywnych csrowych oraz employer brandingowych. Analiza i audyt to podstawa jej działania, na podstawie wniosków z przeszłości, a także danych rynkowych przygotowuje kreatywne rozwiązania dopasowane do odbiorców marki. Swoją wiedzą dzieli się z innymi podczas dedykowanych szkoleń.
Doświadczenie zdobywała w agencjach PR i digital, a także zespole Customer Success w Tigers, gdzie zajmowała się tworzeniem strategii komunikacyjnych, prowadzeniem kanałów social media, influencer marketingiem oraz kontaktem z mediami i komunikacją kryzysową. Realizowała projekty dla klientów z branży FMCG, fashion, rozrywkowej i technologicznej.
Jest absolwentką dziennikarstwa i komunikacji społecznej na Uniwersytecie SWPS.
Strona pod troskliwymi skrzydłami simply yourself. Grafiki z Pexels.
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